Favela Digital Activism: The Use of Social Media to Fight Oppression and Injustice in Brazil

A book chapter by Andrea Medrado, Taynara Cabral and Renata Souza, published by Digital Activism, Community Media, and Sustainable Communication in Latin America

In this chapter, we analyze the role of favela digital activism as a tool to fight against oppression, injustice, and human rights violations in Rio de Janeiro. By studying “favela digital activism”, we refer to residents’ “us by us” philosophy in which they can become the narrators of their own stories. The methodological approaches are inspired by digital anthropology. We conducted the research in two stages, with netnographic observations in the first phase and offline ethnographic observations and interviews in the second phase. In order to offer an in-depth exploration of one successful initiative, we analyze the case study of a Facebook page called Maré Vive, created by residents of Maré, a large network of favelas in Rio de Janeiro. We argue that favela digital activism represents a distinctive urban media phenomenon, providing residents with tools for everyday survival in a context of conflict and social inequality.

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Andrea Medrado

About

Andrea Medrado is a Lecturer at the Westminster School of Media and Communication. Prior to moving (back) to London, she worked as a Tenured Assistant Professor at the Department of Communication and at the Postgraduate Programme in Media and Everyday life of Federal Fluminense University (UFF) in Rio de Janeiro, Brazil. She worked as the Co-Investigator for the eVoices Network, funded by the Arts and Humanities Research Council (AHRC), exploring different uses of digital technologies and art-ivism (art + activism) to fight marginalisation in countries of the Global South. In July 2020, she was elected Vice President of the International Association for Media and Communication Research (IAMCR), and she also acted as the Co-Chair of the Community Communication and Alternative Media Section (CAM) for four years (2016-2020).

Details

Date
5 August 2020
Research Area
Published By
Digital Activism, Community Media, and Sustainable Communication in Latin America
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