Carl Jones speaks at SXSW, one of the world’s largest gatherings for the creative industries

With over 350,000 attendees in Austin, Texas this year, SXSW (South By Southwest), is a multi-day event that “celebrates new ideas and innovators across the culture, science and tech industries” (Guardian). The event, which has been running for almost four decades, and invites professionals from around the world to engage in industry presentations, technology exhibitions, music and comedy showcases, film and television screenings, professional development and networking sessions, awards ceremonies, competitions, and more.

On March 10^th Dr Carl W. Jones spoke to a mostly industry audience of 200 people on the results of his recent PhD research titled   “7 Stages to Decolonize Advertising & the Creative Industries.” Dr Jones emphasised that in order to decolonise the Creative Industries in colonised or coloniser countries, they could follow his seven steps. The research highlighted Jones’ work in Mexico, where he has already started the decolonising process by concentrating on diversity in advertising both in-front-of and behind the camera.

Jones has just been awarded his PhD from the Royal College of Art in their  School of Communication. His thesis is titled Practical Strategies for challenging colonial thinking and practices in the production of publicity campaigns within the spectacle of Mexican Advertising.

Listen to the full recording of “7 Stages to Decolonize Advertising & the Creative Industries” here.

Learn more about SXSW here.