New Book: Social Media: A Critical Introduction (2nd edition).
Social Media: A Critical Introduction (2017) is a critical guide for all students and scholars of media studies and sociology. This new edition published by Sage includes timely new chapters on China and the digital ‘sharing economy’.
With social media changing how we use and understand everything from news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips its readers with the critical thinking they need to understand the complexities and contradictions and make informed judgements.
The second edition of Social Media: A Critical Introduction:
- Lays bare the structures and power relations at the heart of our media landscape
- Explores the sharing economy of Uber and Airbnb in a brand new chapte
- Takes us into the politics and economy of social media in China
- Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world.
More information, classroom materials and the sample chapter “What are Social Media and Big Data?” can be found on Christian Fuchs’s website.
Praise for the new edition:
“Timely new chapters on China and on the ‘sharing economy’ of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world.” — Vincent Mosco, Queen’s University, Ontario
“A definitive book for all social media users who feel powerless and exploited, who long for dignity, freedom, and a more democratic Internet – illuminated, again, by critical theory” — Jack Qiu, The Chinese University of Hong Kong
Table of Contents:
1 What Is a Critical Introduction to Social Media?
I FOUNDATIONS
2 What are Social Media and Big Data?
3 Social Media as Participatory Culture
4 Social Media and Communication Power
II APPLICATIONS
5 The Power and Political Economy of Social Media
6 Google: Good or Evil Search Engine?
7 Facebook: Surveillance in the Age of Edward Snowden
8 Twitter and Democracy: A New Public Sphere?
9 Weibo and Chinese Capitalism
10 The Political Economy of Online Sharing Platforms in the Age of Airbnb and Uber
11 WikiLeaks: Can We Make Power Transparent?
12 Wikipedia: A New Democratic Form of Collaborative Work and Production?
III Futures
13 Conclusion: Social Media and its Alternatives – Towards a Truly Social Media
References
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Detailed Table of Contents:
1 What Is a Critical Introduction to Social Media? 1
1.1 What Is Social about Social Media? 5
1.2 What Is Critical Thinking and Why Does it Matter? 8
1.3 What Is Critical Theory? 10
1.4 Critical Theory Approaches 19
I FOUNDATIONS 31
2.1 Web 2.0 and Social Media 34
2.2 The Need of Social Theory for Understanding Social Media 37
2.3 Explaining Social Media with Durkheim, Weber, Marx and Tönnies 44
2.4 A Model of Social Media Communication 49
2.5 Big Data 52
2.6 Conclusion 61
3 Social Media as Participatory Culture 65
3.1 The Notions of Participation and Participatory Culture 66
3.2 Online Fan Culture and Politics 72
3.3 Social Media and Participatory Culture 73
3.4 Henry Jenkins and Digital Labour 76
3.5 Jenkins’s Response to Criticisms 78
3.6 Conclusion 814 Social Media and Communication Power 85
4.1 Social Theory in the Information Age 86
4.2 Communication Power in the Network Society 88
4.3 Communication Power, Social Media and Mass Self-Communication 90
4.4 Communication Power in the Arab Spring and the Occupy Movement 98
4.5 Conclusion 110
II APPLICATIONS 119
5 The Power and Political Economy of Social Media 121
5.1 Social Media as Ideology: The Limits of the Participatory Social Media Hypothesis 122
5.2 The Cycle of Capital Accumulation 128
5.3 Capital Accumulation and Social Media 130
5.4 Free Labour and Slave Labour 143
5.5 Conclusion 148
6 Google: Good or Evil Search Engine? 153
6.1 Introduction 154
6.2 Google’s Political Economy 155
6.3 Googology: Google and Ideology 162
6.4 Work at Google 164
6.5 Google: God and Satan in One Company 167
6.6 Google and the State: Monopoly Power and Tax Avoidance 170
6.7 Conclusion 176
7 Facebook: Surveillance in the Age of Edward Snowden 183
7.1 Facebook’s Financial Power 185
7.2 The Notion of Privacy 186
7.3 Facebook and Ideology 190
7.4 Privacy and the Political Economy of Facebook 194
7.5 Edward Snowden and the Surveillance-Industrial Complex 198
7.6 Conclusion 2068 Twitter and Democracy: A New Public Sphere? 217
8.1 Habermas’s Concept of the Public Sphere 218
8.2 Twitter, Social Media and the Public Sphere 227
8.3 Political Communication on Twitter 231
8.4 Uncivil Communication on Twitter 240
8.5 Twitter’s Political Economy 242
8.6 @JürgenHabermas #Twitter #PublicSphere 243
8.7 Conclusion 2469 Weibo: Power, Ideology and Social Struggles in Chinese Capitalism 251
9.1 China’s Capitalism 254
9.2 Weibo’s Political Economy 268
9.3 Weibo and Social Media Ideologies 273
9.4 Chinese Social Struggles in the Age of Weibo 276
9.5 Conclusion 27910 Airbnb and Uber: The Political Economy of Online Sharing Platforms 283
10.1 Uber: The Pay per Service Sharing Model 284
10.2 Airbnb: The Capitalist Sharing Economy’s Rent-on-Rent Model 291
10.3 The Sharing Economy: A Capitalist Ideology 299
10.4 An Alternative Sharing Economy Beyond Capitalism? 305
10.5 Conclusion 312
11 Wikipedia: A New Democratic Form of Collaborative Work and Production? 317
11.1 The Communist Idea 319
11.2 Communication and Communism 323
11.3 Wikipedia’s Political Economy 324
11.4 Criticisms of Wikipedia 328
11.5 Conclusion 334
III FUTURES 339
12 Conclusion: Social Media and its Alternatives – Towards a Truly Social Media 341
12.1 Social Media Reality: Ideologies and Exploitation 341
12.2 Social Media Alternatives 345
12.3 Towards a Truly Social Media and a New Society 355
References 357
– How the Frankfurt School Helps Us to Understand Donald Trump’s Twitter Populism (blog post)
– What The US Presidential Election Result Tells Us About the Failures Of Big Data Analytics And Neoliberalism As Big Data Capitalism (blog post)
– The Facebook/Admiral Scandal Shows The Limits And Dangers Of Big Data Capitalism (blog post)
– Legal Struggles in the Age of Uber-Capitalism: Are Uber-Drivers Workers or Self-Employed? (blog post)
– User-Generated Ideology on Social Media: A New Study Shows How Users Oppose and Support Jeremy Corbyn on Twitter (blog post)
– Expanding Tweets From 140 Characters to 10,000? Not Nearly Radical Enough
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