Soft power: looking beyond American hegemony

An Interview by Daya Thussu, published by Media Asia

Global flows of media and culture have grown not just in volume but also in complexity. While there are still striking imbalances in favor of the advanced industrial societies, it is hardly the case that Asian societies are merely passive recipients of Western ideas and cultural products. Among the scholars trying to make sense of these patterns, Daya Thussu has been a leading light. His many books include the edited volume, Internationalizing Media Studies (Routledge, 2009). He also wrote the first book-length study of India’s soft power, Communicating India’s Soft Power: Buddha to Bollywood. Originally published by Palgrave Macmillan in 2013, a South Asian edition has just been published in 2016 by Sage India. Media Asia editor Cherian George asked him about his research on soft power and the broader agenda of de-Westernizing media studies.

Soft power looking beyond American hegemony

To cite this article: Cherian George (2016): Soft power: looking beyond American hegemony, Media Asia, DOI: 10.1080/01296612.2016.1222477

Daya Thussu

About

I am Professor of International Communication and Co-Director of the India Media Centre, the world's first academic centre dedicated to the study of media in India and its globalizing tendencies. I have published extensively in the field of global media and communication.

Details

Author
Date
2nd February 2017
Published By
Media Asia
Share this article
Facebooktwittergoogle_plusredditlinkedinmailFacebooktwittergoogle_plusredditlinkedinmail

Leave a Comment

CAMRI | Soft power: looking beyond American hegemony - CAMRI
class="pirenko_portfolios-template-default single single-pirenko_portfolios postid-1223 samba_theme samba_left_nav samba_left_align samba_responsive wpb-js-composer js-comp-ver-5.0 vc_responsive"