@THEVIEWER: Analyzing the offline and online impact of a dedicated conversation manager in the newsroom of a public broadcaster

A Research Paper by Pieter Verdegem, published by New Media and Society

This study is built around the appointment of a dedicated “conversation manager” at the Flemish public broadcaster VRT. We focus on (1) the impact of the conversation manager on Twitter activity of the viewers and (2) the impact of the tweeting audience in the newsroom. Our framework combines journalistic as well as social media logics in Bourdieu’s field framework, for which we combine Twitter data and newsroom inquiry. The network analysis of Twitter activity shows the impact of the conversation manager, although his activities are primarily guided by traditional journalistic values. In turn, the tweeting audience impacts newsroom practices, predominantly as an indicator of audience appreciation. To conclude, social media data further complicate the definition and understanding of “the public.”

 

Read the full version of this paper by Evelien D’heer and Pieter Verdegem on New Media and Society >>

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Pieter Verdegem

About

Pieter Verdegem is a Senior Lecturer in Media Theory at the University of Westminster, London. He holds a PhD in Communication Sciences (Ghent University, 2009), with a thesis on government strategies in the information society. From 2011 until early 2012 he was a Postdoctoral Research Fellow in the Department of Informatics and Media at Uppsala University, Sweden. From 2012 until August 2016 he was an Assistant Professor in New Media and ICT in the Department of Communication Sciences at Ghent University, Belgium.

Details

Date
19th October 2016
Published By
New Media and Society
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