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Achieving Viability for Public Service Media in Challenging Settings

A Policy Paper by The Policy Observatory, published by University of Westminster Press

In the face of challenges posed by a shifting digital media landscape, an array of international bodies continue to endorse public service media (PSM) as an essential component of democratisation. Yet how can PSM achieve viability in settings where models of media independence and credibility are unfamiliar or rejected by political leaders?

The answer lies in a holistic approach that is neither media-centric nor defeatist about PSM’s place in a landscape marked by younger generations’ widespread preference for social media platforms. There are more ways of working towards PSM than are often recognized. Wide-ranging research from media NGOs and academics demonstrates the potential of diverse, incremental approaches to embedding the values and mechanisms of PSM. These are as likely to involve regulatory and licensing institutions, unions of media practitioners, audiences, advocacy groups or social media platforms as content producers themselves.

This Policy Brief considers the issues, research and policy options around achieving viability for PSM. It concludes with six recommendations that are relevant to policymakers, practitioners and media studies specialists.


How to Cite:

Deane, J., Docquir, P. F., Mano, W., Sabry, T. and Sakr, N. (2020) Achieving Viability for Public Service Media in Challenging Settings: A Holistic Approach. London: University of Westminster Press. DOI: https://doi.org/10.16997/book41


This book distributed under the terms of the Creative Commons Attribution + Noncommercial + NoDerivatives 4.0 license. Copyright is retained by the author(s)

Image: University of Westminster Press

The Policy Observatory

About The Policy Observatory

The CAMRI Policy Observatory aims to amplify the impact of our research on policy debates and developments nationally, internationally and globally. The Observatory engages in outreach, networking and publication activities, seeking to establish links with a variety of policymakers and stakeholders, including civil society, media organisations, politicians and government officials.


The Policy Observatory
9 March 2020
Research Area
Published By
University of Westminster Press
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