Dr. Carl W. Jones is a Senior Lecturer in PR & Advertising at the University of Westminster, and is recognized globally as an authority on advertising, being invited to 12 countries to give seminars: Clio’s Asia, Marketing Magazine Toronto, El Ojo Buenos Aires, American Advertising Academy (AAA), Syracuse University USA, FARA Bulgaria,   and recently at SXSW (South By Southwest ). In total he has won over 500 awards and recognitions for his creative work including Cannes Lions. The mass media such as BBC; The Telegraph; BBC Mundo: Periodico Reforma, interview Jones on publicity and its effects on society. His newspaper articles on Racism & Classism in Mexican advertising have had over 7,000 shares on Facebook alone. Carl is editor for the WPCC Westminster Ppaers on Communications & Culture and was co-editor for the special edition titled  ‘Advertising for the Human Good.’

Jones’s PhD research at the Royal College of Art on “Decolonizing Advertising through Diversity” redefines the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising.

Semiotics is Jones’s preferred method to investigate meaning in visual communication, both digital and analogue.  His papers on: Branding; Design; Digital Gaze; Advertising tools & Techniques; Racism & Classism in Mexican Advertising, have been presented at global conferences, and published in a variety of languages in Europe and Latin America.

Carl uses “Art Through Research” as a method to investigate and create subversive artworks. His pieces have been exhibited in galleries and museums in Mexico City, Toronto, Dubai, London, and others. Jones’s artwork is part of the ‘Fundacion Televisa Art Collection’ one of the largest in Latin America.