After completing my BA in Economics from the University of Delhi, a research visit for my Master’s in Media and Development at the University of Westminster took me to my ancestral village in North India. I have been associated with the field of Gender and Communication since then. The issue closest to my area of research is how women’s relationship with the mass-media is much more complex than meets the eye owing to various limitations they face, as compared to their male counterparts. As part of public engagement, I was invited twice onto Doordarshan, the autonomous public service broadcaster founded by the Government of India, to discuss the change that film-engagement is bringing to the lives of young women in villages of India. I am keen to do further research on a sociological approach to create effective ICT strategies for younger women in non-urban setups.