Advertising on Social Media: The Reality behind the Ideology of “Free Access”: The Case of Chinese Social Media Platforms

This chapter analyses the political economy of advertising on Chinese Social media using Weibo, Youku and Renren. Using Marx’s theory of ideology, it examines “if the common sense of “free social media’ is valid or if it is just an ideology.”

Preview or read the full chapter in Reconsidering Value and Labour in the Digital Age.

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