Advertising on Social Media: The Reality behind the Ideology of “Free Access”: The Case of Chinese Social Media Platforms
This chapter analyses the political economy of advertising on Chinese Social media using Weibo, Youku and Renren. Using Marx’s theory of ideology, it examines “if the common sense of “free social media’ is valid or if it is just an ideology.”
Preview or read the full chapter in Reconsidering Value and Labour in the Digital Age.
Tarik Sabry Spearheads Symposium on Moroccan Cultural Studies at UM6P
Doug Specht and Gunter Saunders contribute to JISC Case Study on AI
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Doug Specht and Gunter Saunders contribute to AdvanceHE AI Garage Overview
Steve Barnett speaks to BBC Radio 4’s Feedback about the reduction of Newsbeat
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