Carl Jones discusses Semiological Guerilla warfare with Latin American Studies At Westminster

On December 5^th  Carl W. Jones presented results of his research within Mexico at a Latin American Studies At Westminster (LASAW) event held at the Regent Street campus.

LASAW held their first seminar of the 2024-25 series with Carl W. Jones discussing how encoding advertising messaging with semiotic signs and codes can generate conversations on social and mass media which can later be decoded to reveal solutions to greater diversity in one of Mexico’s largest culture industries. The title of his talk was “Manufacturing signs as part of a Semiological Guerrilla Warfare Approach to Challenge Colonial Thinking in Mexican Advertising.”

Latin American Studies At Westminster (LASAW) is made up of staff and students interested in Latin American Studies in any form. LASAW  holds seminars and events where research is shared and discussed  between members . For more information please contact Liz Harvey-Kattou at l.harveykattou@westminster.ac.uk, or Carl Jones at jonesca@westminster.ac.uk

LASAW is also available on X at https://x.com/Lasaww

Photo by Aldi Diaz on Unsplash