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Connective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication

A Book Chapter by Andrea Medrado, published by Visual Political Communication
In the 2018 Brazilian Elections, the PSOL Party launched Sonia Guajajara (from APIB) and Guilherme Boulos (from MTST) as candidates for President and Vice-President. This decision fit into a strategy of “connective politics” in which the party engaged in a dialogue with these movements’ causes, turning them into relatable personalised messages and incorporating them into the electoral campaign. In order to illustrate this, we chose one video from each of the social actors (PSOL, MTST, APIB) and used YouTube’s Data Tools to map out each video’s network of related videos. We hope to shed light on how YouTube mediates political audiovisual content through its recommendation system.
Keywords: YouTube. Social movements. Political parties. Connective politics.
Andrea Medrado


Andrea Medrado is a Lecturer at the Westminster School of Media and Communication. Prior to moving (back) to London, she worked as a Tenured Assistant Professor at the Department of Communication and at the Postgraduate Programme in Media and Everyday life of Federal Fluminense University (UFF) in Rio de Janeiro, Brazil. She worked as the Co-Investigator for the eVoices Network, funded by the Arts and Humanities Research Council (AHRC), exploring different uses of digital technologies and art-ivism (art + activism) to fight marginalisation in countries of the Global South. In July 2020, she was elected Vice President of the International Association for Media and Communication Research (IAMCR), and she also acted as the Co-Chair of the Community Communication and Alternative Media Section (CAM) for four years (2016-2020).


1 July 2019
Published By
Visual Political Communication
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CAMRI | Connective Politics, Videos, and Algorithms: YouTube’s Mediation of Audiovisual Political Communication - CAMRI
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