In the 2018 Brazilian Elections, the PSOL Party launched Sonia Guajajara (from APIB) and Guilherme Boulos (from MTST) as candidates for President and Vice-President. This decision fit into a strategy of “connective politics” in which the party engaged in a dialogue with these movements’ causes, turning them into relatable personalised messages and incorporating them into the electoral campaign. In order to illustrate this, we chose one video from each of the social actors (PSOL, MTST, APIB) and used YouTube’s Data Tools to map out each video’s network of related videos. We hope to shed light on how YouTube mediates political audiovisual content through its recommendation system.
Keywords: YouTube. Social movements. Political parties. Connective politics.