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Contrasting Federal and State Government Communication on Facebook in Brazil: Contradictory Messages and Realities

A Book Chapter by Andrea Medrado and Adilson Vaz Cabral Filho, published by Springer

This chapter was published in Manufacturing Government Communication on Covid-19: A Comparative Perspective.

Drs. Medrado and Cabral employ content analysis and observation to investigate the dominant themes on the Facebook pages of Brazil’s Federal Government and of São Paulo State. They compare how economic and health issues relating to the pandemic are addressed in these two—Federal and State—levels of government. The chapter refers to notions of “uncivil society” and “necropolitics,” analyzing how these emerge in a context of accelerated neoliberal reforms. The findings demonstrate that the Federal Government focused on economic measures while there was little coverage of health issues, such as prevention, guidance, and vaccines. In contrast, the State of São Paulo had a predominance of posts about vaccination. Both campaigns were perceived as permanent campaigning strategies rather than as catering for citizens’ needs.

Andrea Medrado


Andrea Medrado is a Lecturer at the Westminster School of Media and Communication. Prior to moving (back) to London, she worked as a Tenured Assistant Professor at the Department of Communication and at the Postgraduate Programme in Media and Everyday life of Federal Fluminense University (UFF) in Rio de Janeiro, Brazil. She worked as the Co-Investigator for the eVoices Network, funded by the Arts and Humanities Research Council (AHRC), exploring different uses of digital technologies and art-ivism (art + activism) to fight marginalisation in countries of the Global South. In July 2020, she was elected Vice President of the International Association for Media and Communication Research (IAMCR), and she also acted as the Co-Chair of the Community Communication and Alternative Media Section (CAM) for four years (2016-2020).


19 September 2022
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