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Media Activism, Artivism and the Fight Against Marginalisation in the Global South

A Book by Andrea Medrado and Isabella Rega, published by Routledge

This book analyses a South-to-South connection between media activists and artivists – artists who are activists – in the Global South.

The authors, Andrea Medrado and Isabella Rega, emphasise the urgent need to engage in South-to-South dialogues in order to create more sustainable connections between Global South communities and as an essential step towards identifying and facing global problems, such as state repression, social inequality and climate crises. Medrado and Rega analyse the characteristics of this connection, identify its unique contributions to the study of media and social change and discuss its long-term sustainability. They do so by focusing on instances when media narratives in countries of different Global South(s) intertwine and transform each other; specifically, the exchanges between Latin America (Brazil) and Africa (Kenya). They explore how media activism and artivism can be used as tools for global movement building and to challenge colonial legacies. They also discuss how to connect people with varied skill sets in different Global South contexts, promoting South-to-South solidarity, in a cross-continental challenge to marginalisation.

Crucial reading for students and scholars of media activism, social movements, global media and communication, development studies and international studies, as well as activists and social movement organisations.



  1. Understanding Marginalisation and Defining South-to-South Media Activism
  2. Favela Media Activism in Brazil: Collective Memories, Dialogues and Media Territories
  3. Artivism in Kenya: Mobilising (her)stories, Linking Resources, and Creating Media Territories
  4. The Stepping into Visibility Model: Invisible Stories, Protection Strategies, and Link Visibility
  5. A Portrait of Marielle: Animation, Artivism and Intersectional Feminism in a Journey from Fear to Hope
  6. A Journey to the South: Asking Questions and Learning Concepts Along the Way
Andrea Medrado


Andrea Medrado is a Senior Lecturer at the School of Media and Communication of the University of Westminster. She is also the Course Leader for the BA Digital Media and the leader for the Cultural Identities and Social Change theme at the Communication and Media Research Institute (CAMRI). Her research focuses on digital media activism and artivism as tools for social change in the Global South and on creative and participatory approaches to analysing marginalised communities’ information security needs and everyday engagements with artificial intelligence (AI). Her book Media Activism, Artivism and the Fight Against Marginalisation in the Global South was published by Routledge in 2023. She has also published in leading academic journals and contributed to several edited book collections. Andrea is currently the Vice President of IAMCR, the largest international association in the field of media and communication.


12 April 2023
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CAMRI | Media Activism, Artivism and the Fight Against Marginalisation in the Global South - CAMRI
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