CAMRI | South-to-South media activism and artivism to fight marginalisation in the Global South

South-to-South media activism and artivism to fight marginalisation in the Global South

A Conference Paper by Andrea Medrado, published by Latinx Digital Media

In this edition of the Center for Latinx Digital Media’s Virtual Seminar Series, Prof. Andrea Medrado (University of Westminster) made a presentation entitled “South-to-South media activism and artivism to fight marginalisation in the Global South.” The event was moderated by Mora Matassi, PhD candidate at Northwestern University and coordinator of the Center.

Presentation abstract: This presentation analyses experiences in which Brazilian and Kenyan “artivists” challenge colonial hierarchies that devalue Global Southern histories and stories. It asks: how can creative practices be used as tools for movement building? It argues that South-to-South artivism results from the interconnections between notions of pluriversality, incompleteness and humility, which stem from Latin American and African scholarship. When marginalised groups express themselves through artivism, this can have a binding nature, creating transformative narratives.

Learn more about the Center’s Virtual Seminar Series (a series of weekly seminars, free and open to everyone) here: https://ldm.soc.northwestern.edu/about-the-seminar/

About Andrea Medrado

Andrea Medrado is a Lecturer at the Westminster School of Media and Communication. Prior to moving (back) to London, she worked as a Tenured Assistant Professor at the Department of Communication and at the Postgraduate Programme in Media and Everyday life of Federal Fluminense University (UFF) in Rio de Janeiro, Brazil. She worked as the Co-Investigator for the eVoices Network, funded by the Arts and Humanities Research Council (AHRC), exploring different uses of digital technologies and art-ivism (art + activism) to fight marginalisation in countries of the Global South. In July 2020, she was elected Vice President of the International Association for Media and Communication Research (IAMCR), and she also acted as the Co-Chair of the Community Communication and Alternative Media Section (CAM) for four years (2016-2020).