British Council launch ‘Sounding Out’ research findings at the Roundhouse in London

The British Council recently unveiled research undertaken by University of Westminster and MusicTank into the UK Radio landscape. The research sought to understand the radio and audio world in greater detail including the technologies, the key players and the opportunities that exist today for young people to get involved. This is vital information to support the British Council’s long-term planning and programming in the UK and beyond, particularly Southern Africa.

The research was unveiled at the famous Roundhouse venue in London with two panel discussions chaired by Dr Matthew Linfoot (who also led the research) featuring bright minds from the spectrum of radio, podcasting and audio. The British Council have made available some highlights from two panels: three short clips from a session about radio today and extended highlights from a session about podcasting and storytelling. These sessions are a must-listen for anyone looking for tips on how to get into the world of radio today, what you need to succeed and anyone who wants to know more about creating a successful podcast and the key role of storytelling in successful audio today.

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Image: Music Tank and University of Westminster