Beyond survival? A new Human Resources research project for PMA members

Peter Block is working in partnership with the Public Media Alliance (PMA) on a project to examine the processes by which public service media (PSM) organisations manage the employer-employee relationship during the employment life-cycle.

Of late there has been much discussion on the role of public media. Their people management strategies are a vital component to ensure the development and growth of PSMs in the fragmented digital media landscape. The purpose of this research is to highlight issues for the sector at large, identify common themes of staff development needs and offer some practical recommendations for good practice to the PMA community.

For the pilot study a cross section of the PMA membership have been asked to conduct an online qualitative self-evaluation exercise. This will be based on a set of people management attributes that cover the employment life-cycle, recruitment strategies and the supporting staff development activities each organisation has in place.

In the long term the aim to conduct a wider study across the PMA membership. Practical outcomes could include; a set of informative key performance indicators (KPI) and benchmarks for industry standards, a case study portfolio to add to PMA’s Knowledge Hub and the offer of a precursor to encourage the development of “communities of practice” in both Diversity & Inclusion and Learning & Development.

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