Carl Jones speaks to the HeyHuman podcast about behaviour changing ideas

How important are insights in triggering great creative ideas? Neil, CEO of HeyHuman and ‘semi-retired planner’, speaks to Carl Jones, an award-winning creative director, and senior lecturer in the School of Media and Communication, about the role insights play in behaviour changing ideas. Consumer insights come from a more people-focused model of marketing and advertising and have the potential to change behaviours for mutual benefit. Listen below to find out how brands and businesses can avoid vanilla insights, and top tips on insights that make a difference.

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Image: HayHuman