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Not belonging to one’s self: Affect on Facebook’s site governance page

A Research Paper by Jacob Johanssen, published by International Journal of Cultural Studies

This article makes a contribution to a growing number of works that discuss affect and social media. I use Freudian affect theory to analyse user posts on the public Site Governance Facebook page. Freud’s work may help us to explore the affectivity within the user narratives and I suggest that they are expressions of alienation, dispossession and powerlessness that relate to the users’ relations with Facebook as well as to their internal and wider social relations. The article thus introduces a new angle on studies of negative user experiences that draws on psychoanalysis and critical theory.

This abstract has been reproduced here with kind permission, to read the full article, please visit the pages of International Journal of Cultural Studies.



Photo by Sigmund on Unsplash

Jacob Johanssen

About Jacob Johanssen

Jacob Johanssen's work revolves mainly around two themes: exploring Freudian psychoanalysis as a theory and method for media audience research with a particular focus on psychoanalytic conceptualisations of affect, as well as using psychoanalysis to think critically about contemporary digital culture more broadly.

His research interests include audience research, social media, digital labour, psychoanalysis and the media, affect theory, psychosocial studies, critical theory, as well as digital culture. His work has appeared in the International Journal of Cultural Studies, International Communication Gazette, and Interactions: Studies in Communication and Culture.


Jacob Johanssen
30 September 2016
Published By
International Journal of Cultural Studies
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