CAMRI | Securing Video Analytics Data to Enhance Pay-TV Profitability

Securing Video Analytics Data to Enhance Pay-TV Profitability

A Research Paper by Barry Flynn, published by Videonet

For video service providers, adopting a data analytics solution is fast becoming a must-have. The benefits can be dramatic, from more viewing to reduced churn. But data analytics exposes companies to new security and privacy risks that must be addressed. This report outlines the challenges and solutions in three main sections: Evolving Data-Handling and Privacy Rules; Data Analytics Integrity – Securing Data Collection; and Breaking Down Silos While Acknowledging ‘Rules and Roles’.

We have talked to a wide cross section of the media industry and contributors include Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, IMGROUP, Rovi, GroupM, Techpolis, Parks Associates, ThinkAnalytics, Genius Digital, IBM and Olswang (international law firm).

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Photo by Glenn Carstens-Peters on Unsplash

About Barry Flynn

I’m an experienced strategic consultant and technology analyst with 30 years’ experience of the UK TV industry, and have advised a wide range of blue-chip media companies and global brands in Europe and the USA on technology developments within the TV, mobile and Internet sectors. My consultancy practice has been founded on a long and varied career in journalism, where I combined senior TV and print editorial roles with IT expertise, and continues alongside my part-time lecturing role at Westminster.